Dentistry.co.uk - News - Website awards shortlist announced

The websites listed here are pretty impressive.  Look around at the dentists in your area, and check out there websites.  Would you go there?  Does their site welcome you into the office?  Does it make you want to go see how it looks in person?

Obviously, there are certain things that a practice's website must include.  Those are pretty tangible: address, biography, etc.  What about the things that aren't tangible like the feeling that the site gives?  The quality of the images, are they stock photos?  Also, and item that is often overlooked in favor of splashy image heavy extras, useability.  If it takes more than 10 seconds to load, most people are off checking their email and not your site.